Knowing Your Audience Paper and Communication Release Essay - 2

Knowing Your Audience Paper and Communication Release - Essay Example As the whole event unfolded, the company took the action of keeping the families, friends, and the employees informed about the condition of the victims, at one point a video was played showing their condition; they were able to sing the national anthem. The constant communication relayed to the people was very important as it kept them with high hopes. The government presence also played a major role, as the workers were assured of government protection. Keywords: Audience, Communication, Mines, Report, Victims, Memo, Accident, Family, Friends, Employees, Protection, Expectation, Hope, Information Considerations to remember given different roles and the audiences According to Lundgren and McMakin (2013), one cannot communicate unless he or she knows the audience with whom to pass the message. It is a noble thing to know the audience to avoid limiting oneself to one form of communication. In this case of trapped miners, the audience comprise of the families, friends, workmates, and t he entire nation. All are very much depressed and hopeless; therefore, the information required is the one that will give them hope and expectation. They characteristics the information should have are highlighted as follows: The message delivered should carry a lot of hope and encouragement, and ensure the drafted information to be released should meet the people’s expectations, and to a larger extent, be persuasive and convincing. This will calm the people’s emotions. Communication given must outline the effort carried out to salvage the lives of the victims. It should also be timely; that is to say, the report should be released to the people early and updates given most frequently. This will enable the people to track the progress of the operation. The method of revealing information to the people should be carefully considered amongst the many forms like, face to face, written memos, emails, and press releases. The well chosen form should be the one that will reac h the targeted audience conveniently, in time, and provide a means of dialogue, if appropriate. For the case of San_Jos mines accident, psychologists had to review the video that was due to be revealed to the people. Potential need of the family members It should be noted that in such incidents, the families of the victims are the most traumatized audience, and at such moments, their great desire is to get the report concerning the well being of their loved ones. The first thing they would want to hear is that their loved ones are alive. According to the New York Times ( â€Å" Chile Mining Incident (2010),† 2011), during the rescue process, a modified telephone was provided to the trapped victims, they were thus able to sing their National anthem, and this caused a lot of jubilation amongst their relatives. This outlines that their key need is to know that they are alive. Another important requirement by the relatives is assurance in the rescue process; they would like the m atter be handled timely and their trapped relatives to come out alive. Potential needs of the employees The employees would like to know how the company has responded to the accident. They want their workmates be rescued, and they also want to know how the company is prepared to respond to such calamities, since they are much aware that they are in a similar risk. Additionally, their requirement is to see that the victims receive compensation from the company and that their job